MAM
Cycle Pure Agarbathies’s PurePrayer app to help Karnataka devotees connect to the divine
BENGALURU: Mysuru-based Spiritual Products Private Ltd, part of the NR Group and makers of Cycle Pure Agarbathies, has launched “PurePrayer” mobile App and website PurePrayer.com, a new digital initiative to connect devotees to the divine. In line with Karnataka government’s drive towards safety and wellbeing for all, the PurePrayer App will enable devotees to book Pujas and Sevas at 52 prominent temples in Karnataka including Kota’s Shri Amriteshwari, Hampi’s Sri Viruprakasheshwara Swamy Devastana, Mysuru’s Shri Chamundeshwari Temple and Bengaluru’s Shri Someshwara Swamy Temple.
The devotees can book pujas, sevas, and specific temple rituals as per the charges prescribed by the temples. The PurePrayer app will not add any additional service charge or convenience for connecting the devotees to the temples.
State minister Kota Srinivas Poojary said, "We have had discussions with the chief minister regarding Muzrai department, during which it was decided to open temples from 1 June. The temples will be opened to offer Puja and daily rituals; we are not permitting temple fairs and events. We also have a PurePrayer app for our devotees through which they can participate in temple rituals from their home."
He adds, "All temples will be opened and instructions have been given to take preventive measures and make necessary preparations to ensure social distancing before June. I will discuss with officials and decide on what other measures should be taken so that things go on smoothly, ensuring the safety of devotees."
Cycle Pure Agarbathies MD Arjun Ranga said, “This initiative has been taken by us to connect devotees to the divine in the wake of the pandemic. We have worked closely with the office of the Commissioner for Hindu Religious Institutions and Charitable Endowment, adhering to all the guidelines prescribed.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
