Ad Campaigns
CyberPowerPC India launches ‘Bring Home The Light’ Diwali campaign
Mumbai: As Diwali lights brighten the season, CyberPowerPC India, a US-based gaming PC brand that entered the Indian market earlier this year, has launched the #BringHomeTheLight campaign. This initiative aims to enhance the gaming experience by offering customers who purchase any PC from the CyberPowerPC website a free CyberPowerPC Elite M1 131 adjustable weight and lighting effects gaming mouse and a CyberPowerPC FPS gaming mouse pad.
In line with the festival’s theme, gamers can also purchase the HyperX Alloy Core RGB gaming keyboard at a special discounted price with any PC. This keyboard features dynamic RGB lighting effects and a durable frame for extended use.
CyberPowerPC has also introduced its EZPC module in India, enabling gamers to build custom gaming PCs by selecting from over 25 popular games, including Counter-Strike 2, League of Legends, Valorant, DOTA 2, GTA V, Elden Ring, Apex Legends, Cyberpunk, Fortnite, and PUBG.
CyberPowerPC India is focused on supporting the growth of the country’s PC gaming market by providing quality gaming experiences through customisable options and exclusive discounts, ensuring access to top gear at competitive prices.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
