MAM
Cut The Crap launches design unit
MUMBAI: Cut The Crap, a Mumbai based creative agency, has launched its design unit – Design Sell, which will focus on brand identity, packaging, digital and 3D designs and BTL amongst others.
While the unit will work as a part of the agency, it will function independently with a separate team. The new entity Design Sell will be headed by Renuka Desilva.
Cut The Crap founder and creative head Jagdish Acharya said, “I am excited to announce the launch of Design Sell. Cut The Crap has made its mark as a creative boutique for brand building. Design Sell derives its DNA from Cut The Crap. Design is never without a marketing purpose, the objective of design in the world of brands is to sell and to therefore it is imperative that design be strategic and a part of the brand building ecosystem. Therefore, the name Design Sell. The need was felt to launch the division on its own so it can be nurtured and grown to its true potential.”
Speaking on the potential, Acharya added, “The demand for strategic design has been growing and not just from one-off clients looking for logos, brand identity and such. We work a lot with start-ups. Some of them need only design inputs first and a full service creative interface later. Then there are those who use only BTL as a medium of brand building and they need it to be managed through strategic inputs similar to ATL.”
Design Sell creative director and head Renuka Desilva said, “I am looking forward to building Design Sell on the terra firma of strategy and creative foundations of design. It is the understanding of brand and marketing needs that will differentiate us from other design houses. Our aim over the next two – three years will be to build a strong portfolio that showcases our point of difference. Business will only follow.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
