MAM
CupShup promotes Sourav Kumar to co-founder
Mumbai: CupShup, a full-service agency has promoted Sourav Kumar to the position of co-founder. Prior to this, Kumar served as the growth head for over three years.
Kumar joined CupShup in 2018 and was the seventh employee then at the company. Joining as city manager for Delhi NCR region, he rose through the ranks strengthening operations, client servicing and account management, said the statement.
“We are delighted to have Sourav in this new role. The energy and passion was palpable even at the first meeting and Sourav has not just maintained but at times bettered it with time,” said CupShup co-founder Sidharth Singh. “His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”
In his new role, Kumar will be accountable for the overall growth of CupShup. Right from strategising sales, profitability, partnership, client relationship, retention programming, planning expansion strategy, and process building.
“I am excited and proud to take on the mandate of a co-founder at CupShup. I am thankful for Sidharth’s trust in my abilities and vision,” said Kumar. “CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”
Brands
Marico names Ankit Porwal CEO for beauty and digital
Former L’Oréal leader to steer styling portfolio and power data-led growth
MUMBAI: Marico has brought in a seasoned beauty and e-commerce hand to sharpen its digital edge. The company has appointed Ankit Porwal as chief executive officer for beauty and styling in its digital business, tasking him with leading the portfolio while accelerating online and data-driven growth.
In his new role, Porwal will oversee Marico’s beauty and styling brands and drive the company’s push across digital commerce and omnichannel platforms. The mandate is clear: build stronger online visibility, harness data more intelligently, and turn clicks into consistent growth.
He joins from L’Oréal, where he spent more than thirteen years in a series of regional leadership roles across Asia and the Middle East. Most recently, he served as regional director and general manager for e-commerce and marketing transformation for the Sapmena region, where he focused on building large-scale digital, content and data transformation engines.
Before that, Porwal led the consumer products division as general manager for the Malaysia and Singapore cluster and earlier headed e-commerce for the South East Asia, India, Pacific, Middle East and North Africa region. His work spanned building digital infrastructure, expanding online penetration and leading cross-functional teams across sales, marketing, finance and supply chain.
His L’Oréal stint also included regional marketing leadership for Garnier across India and South East Asia, as well as senior marketing roles in Indonesia and India. Prior to L’Oréal, Porwal built his early career at Colgate-Palmolive and Wipro Consumer Care and Lighting, moving through sales and marketing roles across India and Thailand.
With this appointment, Marico is betting on deep beauty expertise and digital fluency to style its next phase of growth. For Porwal, it is a homecoming of sorts, back to the Indian consumer market, this time with a mandate to blend beauty, data and digital into a sharper growth formula.
