MAM
CupShup promotes Nikshit Patani to VP – growth
Mumbai: CupShup, a full-service agency has promoted Nikshit Patani to the position of VP – growth. He has been associated with CupShup for over five years at different levels.
In his new role, Patani will be reporting to Cupshup co-founder Sourav Kumar and will be accountable for the overall growth of the agency and will be responsible for client relationship, retention programming, planning expansion strategy and more importantly people & process building across the organisation, said the statement.
“We are happy to have Nikshit in this new role. He deserves every bit of it, his passion and enthusiasm were palpable at the first meeting and is still intact till today,” said Sourav Kumar. “His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”
Patani joined CupShup in the year 2017 as an operations manager. He rose through the ranks strengthening operations, client servicing and account management.
He has expertise in BTL activations and offline advertising for 100+ brands and worked for industries that include FMCG, BFSI, fintech startups, consumer tech, ed-tech, med-tech and many more.
“I am thankful for Sourav’s trust in my abilities and vision,” said Nikshit Patani. “The journey has been phenomenal from an Ops Manager to now VP growth – CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
