MAM
Cumulus PR bags the communication mandate for Jeena & Company
Mumbai: Logistics company Jeena & Company has appointed the Gurgaon-based Cumulus public relations agency as its official communications partner.
The agency was founded in 1900 by Pallonji Katgara and Jamshedji Dastoor. It is an end-to-end logistics solutions provider with a strong presence in 27 locations across India and a global reach across 80 destinations. Changing the conventional freight forwarding and supply chain services scenario in India, Jeena & Company provides top-class international supply chain services to customers. Jeena offers unparalleled services in both exports and imports for air and sea freight and takes pride in being one of the largest customs house agents and freight forwarders in the country. Jeena has various achievements and industry recognition for its impact in the sector and with clients.
Jeena & Company head corporate strategy Ayesha Katgara said, “With the deep-rooted confidence that comes from our 100+ years of expertise in logistics, air and sea freight, 3PL, and warehousing, we are making a significant difference in the thriving world of supply chain and logistics with our techno-centric end-to-end solutions. Our sectoral understanding, depth of expertise, and customised solutions continue to help our team offer futuristic logistics services and solutions to over 30,000 clients in India and across the globe. As the logistics industry continues to shape the economy of the country, we at Jeena feel it is an opportune moment to connect with a communications expert like Cumulus to share our story with the world.”
Cumulus PR CEO Reena Sharma said, “The beauty of heritage brands is that they come loaded with decades’ worth of stories, and that is simply a communications professional’s delight. Team Cumulus is excited and looking forward to creating a differentiated narrative that is genuinely reflective of Jeena & Company’s solid legacy, its present-day business and its future-focussed innovations.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
