Brands
Culture Circle unveils Hyderabad’s ultimate luxury fashion hub
MUMBAI: Culture Circle, made a spectacular entrance into Hyderabad with an exclusive launch event at Broadway, Banjara Hills. The two-day affair combined high-fashion, celebrity presence, and record-breaking auctions, marking a significant moment for the city’s style-conscious community.
Following its successful debut in Delhi, Culture Circle’s expansion into south India reinforces its position as a trusted marketplace for authentic sneakers and premium streetwear. The store offers direct access to coveted global brands such as Nike, Yeezy, Jordan, Dunk Low, Jacquemus, Gucci, Prada, Fendi, and Dior at competitive prices.
The red-carpet gathering saw the presence of noted personalities, including entrepreneurs Rana Daggubati and Naga Chaitanya, actress Sobhita Dhulipala, media personality Rhea Chakraborty, and movie star Sreeleela, further establishing Hyderabad as a prime destination for high-end fashion.
A major highlight of the event was a high-energy auction featuring rare collectibles, resulting in intense bidding wars,
– Lost & Found Dunks acquired for Rs 50,000 by Vivek.
– Louis Vuitton city of dreams collection secured by investor Aditya for Rs 2 lakh.
– Rolex Hulk sold for Rs 22 lakh to entrepreneur and actress Parul Gulati.
– Limited Edition Stanley x Messi collaboration fetched Rs 17,000.
– Nike Air Jordan 1 Pine Greens added to the collection of Nasher Miles founder Abhishek.
– Tiffany Pendant purchased at Rs 85,000 by Broadway CEO Sankalp.
– Patek Philippe watch valued at Rs 1.2 crore, acquired by an undisclosed celebrity.
Culture Circle distinguishes itself through AI-powered authentication and KYC-verified sellers, ensuring all items are genuine and available at the best prices in India.
Culture Circle co-founder & CEO Devansh Jain Nawal stated, “Hyderabad has long been a hub of culture, cinema, and luxury, making it an ideal location for our expansion. Our goal is to offer the finest luxury and streetwear at the most competitive prices.”
Culture Circle co-founder & COO Ackshay Jain, added, “This is more than just a store; it’s a space for sneaker and fashion enthusiasts. With Hyderabad now home to our second store, we are thrilled to bring authentic and exclusive products to a wider audience.”
Celebrity guests also shared their excitement,
Culture Circle, entrepreneur, Rana Daggubati, said, “I’ve been looking for Lebron UK13 for so long, and it’s finally available on their app!”
Culture Circle, entrepreneur and actress, Gulati, remarked, “I was searching for this exact Rolex piece this morning, and I found it at Culture Circle’s auction!”
Culture Circle, media personality, Rhea Chakraborty, commented, “Everyone must check out Culture Circle it has everything in luxury fashion!”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
