Brands
Culture Circle unveils Hyderabad’s ultimate luxury fashion hub
MUMBAI: Culture Circle, made a spectacular entrance into Hyderabad with an exclusive launch event at Broadway, Banjara Hills. The two-day affair combined high-fashion, celebrity presence, and record-breaking auctions, marking a significant moment for the city’s style-conscious community.
Following its successful debut in Delhi, Culture Circle’s expansion into south India reinforces its position as a trusted marketplace for authentic sneakers and premium streetwear. The store offers direct access to coveted global brands such as Nike, Yeezy, Jordan, Dunk Low, Jacquemus, Gucci, Prada, Fendi, and Dior at competitive prices.
The red-carpet gathering saw the presence of noted personalities, including entrepreneurs Rana Daggubati and Naga Chaitanya, actress Sobhita Dhulipala, media personality Rhea Chakraborty, and movie star Sreeleela, further establishing Hyderabad as a prime destination for high-end fashion.
A major highlight of the event was a high-energy auction featuring rare collectibles, resulting in intense bidding wars,
– Lost & Found Dunks acquired for Rs 50,000 by Vivek.
– Louis Vuitton city of dreams collection secured by investor Aditya for Rs 2 lakh.
– Rolex Hulk sold for Rs 22 lakh to entrepreneur and actress Parul Gulati.
– Limited Edition Stanley x Messi collaboration fetched Rs 17,000.
– Nike Air Jordan 1 Pine Greens added to the collection of Nasher Miles founder Abhishek.
– Tiffany Pendant purchased at Rs 85,000 by Broadway CEO Sankalp.
– Patek Philippe watch valued at Rs 1.2 crore, acquired by an undisclosed celebrity.
Culture Circle distinguishes itself through AI-powered authentication and KYC-verified sellers, ensuring all items are genuine and available at the best prices in India.
Culture Circle co-founder & CEO Devansh Jain Nawal stated, “Hyderabad has long been a hub of culture, cinema, and luxury, making it an ideal location for our expansion. Our goal is to offer the finest luxury and streetwear at the most competitive prices.”
Culture Circle co-founder & COO Ackshay Jain, added, “This is more than just a store; it’s a space for sneaker and fashion enthusiasts. With Hyderabad now home to our second store, we are thrilled to bring authentic and exclusive products to a wider audience.”
Celebrity guests also shared their excitement,
Culture Circle, entrepreneur, Rana Daggubati, said, “I’ve been looking for Lebron UK13 for so long, and it’s finally available on their app!”
Culture Circle, entrepreneur and actress, Gulati, remarked, “I was searching for this exact Rolex piece this morning, and I found it at Culture Circle’s auction!”
Culture Circle, media personality, Rhea Chakraborty, commented, “Everyone must check out Culture Circle it has everything in luxury fashion!”
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
