Brands
CultFit ropes in Nora Fatehi as brand ambassador
MUMBAI: Fitness brand CultFit on Friday onboarded Bollywood actress Nora Fatehi as its brand ambassador. She is the first female brand ambassador for CultFit, which has been endorsed by actors Hrithik Roshan and Tiger Shroff in the past.
Joining the fitness mission, Fatehi will introduce her signature workout routine that would be followed by the CultFit fitness centres across the nation.”Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle,” said Fatehi on her association with the brand.
CultFit’s growth and marketing head Naresh Krishnaswamy said, “Over the past few years, the brand has gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Nora Fatehi is the perfect face for the brand as it stands today and we are thrilled to have her on board as our first female brand ambassador. Her dedication to fitness coupled with her growing popularity makes her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”
Identifying dance as a major form of fitness, Hrithik Roshan, Tiger Shroff as well as Nora Fatehi have proven to influence the audience to opt for healthier routines by including dance in their workout, said the brand in its statement.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
