Brands
Cult.fit launches Evolve Yoga: A new frontier in fitness and wellness
Mumbai: Cult.fit, India’s leading health and fitness brand, today announced the launch of Evolve Yoga, a new evidence-based, transformative yoga format designed to enhance flexibility and mobility. Along with dance fitness, strength & conditioning, boxing, burn, and HRX, this addition further establishes Cult.fit’s positioning of being India’s largest and most holistic fitness brand.
Evolve Yoga offers a revolutionary adaptation to the age-old practice of yoga. Based on extensive research and study of movement, it combines traditional yoga poses with the use of a yoga wheel, a versatile prop that provides assistance in stretching, honing flexibility, and improving balance. It also facilitates the opening of the chest, shoulders, and hips. This makes it invaluable for beginners as well as seasoned students looking to deepen their current practice.
Each Evolve Yoga session is expertly designed to last 50 minutes, and features a holistic blend of centering dynamic warm-ups, meticulously crafted sequences, varied yoga poses, breathing techniques and savasana. Moreover, the wheel is just one of the props that will enhance the yoga practice as well as help in effectively performing these sequences and poses. In the coming future, more such props will be introduced to the program.
“Evolve Yoga is designed to improve flexibility, breath control and help people recover from intense workouts much more efficiently”, said cult.fit fitness expert Rishabh Telang. “The usage of props make it easier to get into poses that are otherwise challenging, thereby making the new format very accessible for members who prefer lifting weights or dance fitness as a preferred form of workout.”
“As new audiences embrace yoga, there is a need for evolution and adaptation of the art to address for relevance. India continues to be at the forefront of advancing the ancient practice and taking it to new dimensions,” stated cult.fit business head Porko Elango. “Integrated with specially designed props, Evolve Yoga represents a transformative approach that improves the practitioner’s well-being with a focus on breathing and flexibility, while also aligning seamlessly with the brand’s vision of making fitness easy and enjoyable. With this format launch and our upcoming initiatives, we continue to be deeply committed to providing our members a holistic experience with a wide variety of workout formats.”
Evolve Yoga is currently available in four cities: Bangalore, Hyderabad, Delhi, and Mumbai. Classes are currently conducted in 22 centers, and by the end of September, the format will be made available to 70 centers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
