MAM
Crunchyroll and Sony Music present new podcast ‘Crunchyroll Presents: The Anime Effect’
Mumbai: Crunchyroll, the ultimate anime destination for global fans, and Sony Music Entertainment are launching Crunchyroll Presents: The Anime Effect, a weekly roundtable podcast spotlighting anime’s influence on the broader cultural zeitgeist. The Anime Effect will be available worldwide in English on all major podcast platforms beginning 16 February with new episodes every Friday.
You can listen to the trailer and subscribe to get notified when episodes drop here:
https://listen.sonymusic-podcasts.link/YX4u4bla?at=1010l396Y
As anime has exploded in global popularity, its influence can be seen on the screen and in fashion, sports, gaming, music and beyond… and not just on Crunchyroll. With coverage from the award-winning Crunchyroll News team as a throughline, Crunchyroll Presents: The Anime Effect goes beyond specific shows and popular characters just on Crunchyroll to delve into anime’s growing impact across popular culture.
The weekly podcast is hosted by Crunchyroll’s own in-house, resident anime experts – Nicholas Friedman, LeAlec Murray, and Leah President. The show is a lively mixture of roundtable news and discussion with Crunchyroll hosts and special guests as they debate hot topics, provide recommendations, and tackle fan questions.
“The Anime Effect is a natural extension of our current Crunchyroll News program and a place where fans can dive deeper into everything anime and celebrate it regardless of what platform or service it is on,” said Crunchyroll’s chief operating officer Gita Rebbapragada. “Whether you watch anime every day or are a casual viewer, this podcast is a must-listen.”
Crunchyroll Presents: The Anime Effect is available at launch as an audio show on Apple Podcasts, Spotify and anywhere else you get your podcasts, and as a video show on Crunchyroll and YouTube with additional platforms – including the Crunchyroll Channel – coming in 2024. Crunchyroll Premium subscribers will also be able to watch the ad-free video show weekly on the Crunchyroll app.
Podcast Hosts:
Nicholas Friedman is a career journalist who lives in the anime world. As Publisher of Crunchyroll News, Nick sits at the center of the anime culture conversation, from the latest breaking updates to the deepest dives into what fans are talking about.
LeAlec Murray is a podcaster and pop culture enthusiast. With 15-plus years of experience in the anime and gaming industry, he lives his life one pixel at a time. LeAlec currently works as a Brand Manager at Crunchyroll, helping to bring to life the anime you see every day.
Leah President is a writer, editor and longtime acolyte of geek culture. From a background as a broadcast producer (but with a secret soft heart), they would rather be crying over shojo manga or picking only the “good” options in an RPG. Leah works as a partnerships manager, bringing fans from all over the world home to Crunchyroll.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
