MAM
Crosshairs Communication wins PR & SM mandate for Kiehl’s India
MUMBAI: Crosshairs Communication, the boutique public relations and social media agency, has bagged the PR and Social Media mandate for Kiehl’s India. The appointment of the agency was a result of a multi-agency pitch.
Kiehl;s, since 1851 provides unique natural ingredients solutions and personalizes your targeted skincare routine. One can experience healthy nourished skin with Kiehl’s and look out for an assorted range of dermatologists recommended solutions like hair care, body care and other cosmetics.
Crosshairs communications will be responsible for crafting and managing Kiehl’s key messages, and has a clear mandate to disseminate the richness of Kiehl’s products offering across Indian market. Also, the agency will manage end-to-end social media and handling of official Facebook and Instagram pages. The brand will strengthen the core expertise of the agency.
On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, said “Crosshairs is delighted to be working with Kiehl’s India to cultivate relevant, compelling PR programs and social media campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum of the brand portfolio to build appeal for the brand. We look forward to the amazing times ahead.”
Since its inception, the agency has handled PR and social media mandates for many clients in luxury, lifestyle, hospitality and corporate space.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
