MAM
Crosshairs Communication wins PR & SM mandate for Kiehl’s India!
New Delhi: Crosshairs Communication, the boutique public relations and social media agency, has bagged the PR and Social Media mandate for Kiehl’s India. The appointment of the agency was a result of a multi-agency pitch.
aKiehl;s, since 1851 provides unique natural ingredients solutions and personalizes your targeted skincare routine. One can experience healthy nourished skin with Kiehl’s and look out for an assorted range of dermatologists recommended solutions like hair care, body care and other cosmetics.
Crosshairs communications will be responsible for crafting and managing Kiehl’s key messages, and has a clear mandate to disseminate the richness of Kiehl’s products offering across Indian market. Also, the agency will manage end-to-end social media and handling of official Facebook and Instagram pages. The brand will strengthen the core expertise of the agency.
On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, said “Crosshairs is delighted to be working with Kiehl’s India to cultivate relevant, compelling PR programs and social media campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum of the brand portfolio to build appeal for the brand. We look forward to the amazing times ahead.”
Since its inception, the agency has handled PR and social media mandates for many clients in luxury, lifestyle, hospitality and corporate space.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
