MAM
Crosshairs Communication chosen as Accor India’s PR partner
Mumbai: Crosshairs Communication, the leading communications agency specialising in Public Relations (PR) and social media, is thrilled to announce that it has bagged the PR mandate for Accor India, a world leading augmented hospitality group. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.
Accor, which employs over 290,000 hospitality professionals across the globe, places people at the centre of everything it does, evoking emotion in its visitors and fostering a passion for service and achievement that knows no bounds. They create new grounds to redefine hospitality and inspire new ways to experience the world by building on the strengths of their staff and integrated ecosystem of top brands, personalised services, and expert solutions. The stakeholders at Accor—Heartists, owners, partners, guests, and communities—are all fully committed to sustainability, and they work together to shape tomorrow’s hospitality to make a meaningful impact.
On winning the mandate, Crosshairs Communication founder Stuti Jalan said, ”We are honoured to be associated with Accor, a brand that offers an integrated hospitality ecosystem and embraces the new trends, challenges and diversity. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand’s affinity and helping the company in achieving its set ambitions.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
