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Crompton launches ‘TechWithHeart’—Smart, energy-efficient solutions for all
MUMBAI: Crompton Greaves Consumer Electricals Ltd. has once again raised the bar for smart, energy-efficient living. The company introduced ‘TechWithHeart’, an initiative designed to deliver cutting-edge, consumer-first electrical solutions. The launch aligns with Crompton’s philosophy of ‘Innovation that Listens, Tech that Cares’, reflecting its relentless pursuit of performance, energy efficiency, and durability in consumer electricals.
With this move, Crompton reinforced its mission of blending technology with real-world usability. The innovations under ‘TechWithHeart’ are indigenously developed and tailored to improve everyday life. Whether it’s fans that cut energy bills, pumps that ensure seamless water flow, or next-gen appliances that elevate home comfort, Crompton has kept consumers at the centre of every product.
At a press event held at its brand-new Mumbai headquarters, Crompton’s leadership team showcased its latest innovations under #TechWithHeart:
1 Tech that truly matters: Solutions focused on energy efficiency, convenience, and intelligent home integration.
2 Consumer-first approach: Each innovation is built upon deep consumer insights, making life smarter and simpler.
3 Strategic R&D investments: Crompton has scaled its research efforts, with over 200 dedicated R&D professionals driving market leadership.
4 Made in India, built for the world: With locally sourced components and robust supply chains, Crompton champions indigenous innovation.
Crompton is a fan industry leader, selling one every two seconds—over two crore units in FY24. Now, it has introduced two revolutionary platforms:
Nucleus Platform: A homegrown BLDC technology, delivering high efficiency, reliability, and smart connectivity. The result? More savings, more performance, and more durability, rigorously tested across diverse operating conditions.
Xtech Platform: Reinventing induction fan technology, Xtech enhances energy efficiency and product longevity. Fully developed in India, this innovation underscores Crompton’s industry dominance with a robust local supply chain.
Crompton continues its reign in the water pumps sector, addressing growing urban and rural needs. The company introduced:
1 Star-rated pumps: A lineup of 190+ BEE-certified energy-efficient pumps ensuring high flow rates with lower power consumption.
2 Solar pumps: A sustainable leap forward—5,000+ solar units deployed in the first year alone, in sync with government initiatives like PM-KUSUM.
Crompton Greaves Consumer Electricals Ltd. MD & CEO Promeet Ghosh summed it up best, “At Crompton, we are shaping the future of consumer electricals with consumer-centric innovation at our core. We continue to introduce advanced solutions that seamlessly integrate technology, performance and are designed to meet the evolving consumer needs, while emphasising durability and easy reparability of our products. Our latest innovations bring in efficiency in induction and BLDC fan technologies, providing smart solutions that are future forward. Sustainability is at the heart of the next-generation technology platforms that are being introduced as part of our ‘TechWithHeart’ innovations.”
With ‘TechWithHeart’, Crompton has reaffirmed its commitment to delivering smarter, greener, and consumer-friendly electrical solutions. The future of Indian homes has never looked brighter—or more efficient!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
