Brands
Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator’s Gurukul
NEW DELHI: Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.
Positioned as an office space of choice, Creator’s Gurukul offers co-working spaces that are a unique amalgamation of nature and technology to provide an enriching environment promoting collaboration, innovation and a more productive work culture.
Singh said, “Creator’s Gurukul has mixed all the right ingredients and global alliances to create the new age work places ideally suited for modern day requirements. It feels great to be a part of the Creator’s Gurukul team and I look forward to working with Siraj and Abhinav in this exciting journey. I am confident that the unique business model of Creator’s Gurukul will disrupt the sector in a big way and create an inspiring global brand”
Creator’s Gurukul co-founder Abhinav Tandon said, “It has indeed been an exhilarating time for us. We have spent a lot of time in researching the nature of business, prepare a disruptive business model, on-boarding the right strategic team and we have now been able to bring one of India’s favourite icons on-board to kick start the announcements. Yuvi Paaji has been one of the greatest motivators with his cricketing histrionics as well as a defining symbol of fight against odds. We are also inspired a lot by his kind humanitarian work and we hope to carry forward the legacy by being more closely involved in a range of activities with him. Yuvi Paaji has created many ground-breaking records on the field and we all believe the same philosophy that in this fast changing world, the best way to predict the future is to create it. With Creator’s Gurukul the aim is to provide the best global platform to such creators of tomorrow“
The chain has an aggressive launch strategy with its first centre – a 500+ seater located in the heart of Gurugram (Gurgaon) – getting launched first, followed by two centres in Mangalore and Delhi by the end of the year. The chain is co-founded by Abhinav Tandon and Mohammed Sirajuddin and backed by prominent HNIs like Shabir Momin from Singapore, Anubhav Kaul from Hongkong and Jasmeet Singh from Canada and supported by seasoned industry professional like Vikas Sharma, Karanjeet Sapra, Nitin Bajaj, Ram Atri, K.S.Sirish.
Creator’s Gurukul in a statement said the world is moving towards a shared economy model and the arrival of a truly India inspired co-working space that aims to revolutionize the Indian entrepreneur culture around the world is welcoming news for the country. Moreover, the involvement of one the India’s biggest cricketing icon and hero, Yuvraj Singh, is a crowning stroke and Creator’s Gurukul definitely has an ideal combination of a team that goes for a win all the way.
Creator’s Gurukul is the world’s first India-inspired Shared Office Space and ecosystem provider of its kind for start-ups, MSMEs, Creative Professionals and Service providers. Full of innovation and opportunities, Creator’s Gurukul, as its name suggests, aims to turbocharge the Indian entrepreneurial environment by blending Global best practices and collaborations and blend it with India Inspired Ethos ,innovations ,design elements and Inspirations from the Golden Age of India when our country used to be the leader in the world in business excellence ,innovation and trade. It aims to achieve this goal by creating green spaces with soul where top industry leaders and the most brilliant entrepreneurial minds can co- work as well as synergise to exchange ideas and help start-ups overcome business obstacles.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
