MAM
Creative Inc bags two awards for their outfits
MUMBAI: Creative Inc has recently won the creative mandates of Nova Specialty Surgery (NSS) and Nova Orthopedic and Spine Hospital (NOSH).
The agency has won the accounts in a multi agency pitch. According to the sources, couple of renowned agencies took participation in the multi agencies pitch. The incumbent agency was Ogilvy India.
The business size for the both accounts are one crore.
Talking about the account win, Creative Inc creative director Charu Nathan said, “Today, there is a drastic change in healthcare services. It is obvious that patients have become more informed, and expect the best. They are constantly on the lookout for services that combine experience with expertise.”
NOSH’s creative mandate includes print, radio, outdoor, onsite, industry-specific and in-clinic communication mediums. The campaign will target cross-section of society for whoever is in need of orthopedic help.
In 2009, Nova launched the concept of short stay surgery centers in India. Moving to the second phase of expansion, Nova is creating surgical facilities for dedicated specialties.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
