Brands
Create a sonic identity which reflects brand emotion: BrandMusiq’s Raja
MUMBAI: The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.
The ‘Advertising and The 5 Senses’ series highlights the importance of using all our five senses in advertising, as opposed to only visual (sight “print advertising”) or audio (sound “Radio”). The series presents sessions by industry experts with a background in each of the 5 senses – Taste, Sound, Sight, Smell and Touch so the audience could learn about the nuances of these senses as they relate to communication and together add immense value.
As part of session on ‘Sound’ Rajeev Raja delivered an insightful lecture to demonstrate the power of sound in advertising. Creator of the concept of MOGO or ‘musical logo’, Raja shared examples of how sound has the ability to evoke images, emotions and even trigger memories and therefore stressed on the need to create a sonic identity which reflects the emotion of the brand.
Speaking about the event, Rajeev Raja commented, “I enjoyed demonstrating the whole design of sound. Designing sound for a brand is something that is going to be absolutely evoked by the time they graduate and come out. Thanks to International Advertising Association I got this opportunity to spend some time with young kids and it was truly fantastic.”
The previous events under the series included a session consisting of a conversation between Chef Sanjeev Kapoor and Roshni Bajaj. Sanjeev Kapoor spoke about the importance of all five senses coming together to make the food experience wholesome. Amit Sarda, MD, Soulflower hosted the second session describing the role played by olfactory senses in aromatizing and augmenting experiences. Gaelle Carbonneil, Brand Manager, Clinique highlighted the role of sight and brand aesthetics in advertising.
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years’ old and is headquartered in New York.
Brands
Tata Communications named Gartner WAN Leader for 13th consecutive year
AI-driven network upgrades and global expansion keep telecom major ahead
MUMBAI: Tata Communications has once again secured its place among the top global network providers, earning a Leader position in the Gartner Magic Quadrant for Global WAN Services 2026 for the thirteenth year running.
The recognition from Gartner highlights the company’s consistent performance in both strategic vision and execution, a rare feat in a fast-evolving connectivity landscape.
Over the past year, Tata Communications has doubled down on building what it calls a more intelligent and flexible network fabric. In simpler terms, this means networks that can adapt on demand, powered by artificial intelligence and analytics, to support businesses operating across geographies and industries.
The company has expanded its network-on-demand offerings, allowing enterprises to scale connectivity more easily across data centres and multiple cloud environments. It has also invested in next-generation fibre infrastructure and high-capacity 800G wavelength services to keep pace with the growing demands of AI-led cloud ecosystems.
Global reach remains a key focus. Tata Communications has extended its footprint through partner points of presence, enabling quicker deployment in new markets while strengthening last-mile connectivity through local collaborations.
Security, too, is getting a significant upgrade. The company has enhanced its Secure Access Service Edge capabilities to tackle emerging AI-driven cyber risks, including unauthorised data transfers. Looking ahead, it is also preparing to roll out quantum-safe encryption services based on post-quantum cryptography standards, aiming to future-proof enterprise data against both classical and next-generation threats.
Speaking on the milestone, Tata Communications executive vice president, core and next-gen connectivity services and chief technology officer Genius Wong said, “We are honoured to be recognised for the 13th consecutive year and deeply appreciate the continued trust our customers place in us. At Tata Communications, we will continue to transform our solutions so enterprises can build resilient, high-performance and intelligent digital foundations. With our future-ready, resilient and intelligent network fabric, enterprises can scale with confidence and thrive in an AI-powered future world.”
While industry rankings often come and go, a 13-year streak suggests more than just consistency. For Tata Communications, it signals a steady grip on a rapidly shifting global connectivity market and a clear ambition to stay ahead of the curve.
