MAM
Creambell ice cream shuts down
MUMBAI: An ice cream brand has announced the shutting of business on account of the adverse market conditions. Creambell ice cream, a brand from the New Delhi-headquartered Devyani Food Industries Ltd (RJ Corp), has announced the shutting down of its ice cream plant.
It has issued a notice of closure under section 25 FFA (rule 76A).
In the notice, the company said that the ice cream market “has been fiercely competitive and demand for our products have been falling for the past few years. This has resulted in serious financial hardship for the business. This got further aggravated by the severely adverse prevailing market conditions. A combination of these factors has made running of operations of the plant completely unviable.”
The company also announced that the uncertainties associated with hardships created by Covid2019 pandemic have further aggravated the situation and brought the plant operations to a point of no return.
“After evaluating the situation carefully, the company has come to a final conclusion that financially it is not viable to run this plant, and therefore, we have decided to close it down permanently.”
The notice said that the plant will therefore stand closed on 6 July 2020. It also informed that all employees of the plant will be paid their accrued entitlements and outstanding dues.
It was in 2003 that RJ Corporation brought Creambell ice cream to India in technical collaboration with French Dairy major Candia. It boasted 15 per cent market share in the ice cream industry, marking its presence in 19 states.
Creambell had manufacturing plants in Goa, Agra and Asansol, and 35,000 retail outlets across India.
For many years, Creambell has been the recipient of the highest honour at the "Great Indian Ice Cream Contest" conducted by Indian Dairy Association and DANISCO. Out of 48 major Ice Cream brands in India, awards are announced in eight categories, Creambell has won 27 awards in all India Ice Cream contest conducted by Indian Dairy Association and Danisco.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
