MAM
Crayons president Ranjan Bargotra decides to move on
NEW DELHI: Ranjan Bargotra has stepped down as president of The Crayons Network after heading the agency for 24 years. He is taking a break after spending 34 years in branding and advertising.
In the past, Bargotra has worked with Clea Advertising, Image Heads, and Uncle Chips.
“During these 24 years journey at Crayons, we did great work and were lucky to cross a lot of milestones and this wouldn’t have been possible without the support I had from Kunal Lalani. I couldn’t have asked for more operational freedom or better team spirit,” said Bargotra.
On what lies ahead, he added, “Business models, client expectations as well as consumer behaviour have all undergone a sea change in recent years on account of technology and more recently due to the pandemic. This changed scenario presents a lot of new opportunities and will see the emergence of many new start-ups and I am looking at extending my support to a couple of such young entrepreneurs.”
The Crayons Network CMD Kunal Lalani said, “It has been an amazing long journey with Ranjan and his departure would leave a void. Ranjan played a key role in making Crayons a name to reckon with in the industry. He is a people’s person and has built great relationships within the agency as well as with clients and associates alike. We will miss him and our best wishes will always be with him.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
