MAM
Crayons Network appoints Vishnu Sharma as executive VP
MUMBAI: The Crayons Network has appointed Vishnu Sharma as executive vice president heading media division of The Crayons Network. Prior to this sharma was heading the Arena division at Havas media group. Sharma also had couple of successful stints at the publishing side having worked as the national brand head at India Today Group and head of business analytics at HT Media.
An Alumnus of Delhi College of Engineering & IMT Sharma has over 22 years of experience spanning media strategy, planning, buying and managing large AORs driving integrated media offering with digital at the core. He has worked with major agency groups like GroupM, Madison, Zenithoptimedia, Initiative and Havas. He has worked with clients across sectors such as LG, Hero, Airtel, Videocon, Maruti, Sony, Tinder, OkCupid, Reebok and various others.
Commenting on the hiring The Crayons Network Chairman Kunal Lalani said, “Vishnu's inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“
The Crayons Network president Ranjan Bargotra said, “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
