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Crane-ing for attention: Confiance Communications ropes in TIL Ltd

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MUMBAI: In the sprawling world of material handling, where mammoth machines speak louder than words, TIL Limited—India’s eight-decade-old pioneer in infrastructure and material handling equipment—has taken a decisive step to amplify its voice.

The stalwart, known for revolutionising India’s industrial backbone with cutting-edge mobile cranes and reach stackers, has appointed Confiance Communications as its public relations partner. This strategic collaboration aims to ensure that TIL’s legacy is not just built but brilliantly broadcasted.

As part of the partnership, Confiance Communications will lead TIL’s comprehensive communications strategy. The agency aims to amplify TIL’s leadership, legacy, and innovative contributions to India’s infrastructure sector. Its mandate includes strategic media relations, reputation management, executive positioning, and the development of compelling narratives that highlight TIL’s specialised offerings for the defence sector and its cutting-edge technological advancements.

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Confiance Communications founder & chief strategist, Bushra Ismail expressed her excitement, “Partnering with TIL Limited marks an exciting milestone in our journey. Their remarkable legacy of delivering cutting-edge material handling solutions has been instrumental in shaping India’s infrastructure landscape since 1944. What truly sets TIL apart is their unique combination of deep engineering expertise, defence sector capabilities, and commitment to technological innovation. As their Communications partner, we look forward to amplifying TIL’s industry leadership through strategic storytelling—from their pioneering work in manufacturing specialised equipment to their crucial role in India’s most challenging infrastructure projects.”

TIL Limited, head of brand, content & PR, Rishabh P Nair highlighted the importance of the collaboration, “As we accelerate our commitment to advancing India’s infrastructure capabilities, having the right communications partner is crucial. We wanted a dynamic team that could be quick on their feet and aligned with our values of collaboration, caring, customer centricity, excellence, entrepreneurship, and integrity. Confiance’s proven expertise aligns well with our goal of telling TIL Limited’s iconic story. This partnership will be instrumental in showcasing TIL’s technological innovations, our commitment to ‘Make in India’, and our continuing legacy of delivering world-class equipment that powers nation-building projects.”

Through this partnership, Confiance aims to cement TIL Limited’s position as an industry leader, highlighting its contributions to India’s infrastructure growth and its ongoing commitment to innovation and excellence.

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MAM

Axel Springer to acquire Telegraph Media Group in £575 million deal

Deal sidelines rival bid from Daily Mail owner DMGT

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BERLIN: German media conglomerate Axel Springer has agreed to acquire the UK-based Telegraph Media Group in a deal valued at about £575 million, marking one of the most significant cross-border investments in the British news industry in recent years.

The agreement involves an all-cash purchase of the Daily Telegraph and Sunday Telegraph, bringing months of uncertainty over the ownership of the historic newspaper titles to an end. The move also sidelines a rival proposal from Daily Mail and General Trust, the parent company of the Daily Mail.

Axel Springer chief executive Mathias Döpfner said the acquisition reflects the company’s long-standing interest in the publication and its legacy in British journalism. Owning The Telegraph, he said, is both a privilege and a responsibility.

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Döpfner noted that Axel Springer had attempted to buy the newspaper more than two decades ago but failed at the time. The new agreement, he added, finally fulfils that ambition.

The Berlin-based media group plans to launch an investment programme aimed at strengthening the Telegraph’s operations and expanding its business footprint. As part of the strategy, the company intends to grow the publication’s presence in the United States and broaden its international reach.

Telegraph Media Group was put up for sale in 2023 after its former owners, the Barclay brothers, ran into mounting debt obligations. Several takeover efforts have since collapsed before reaching completion.

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In 2025, a bid from Daily Mail and General Trust had been agreed but later faced regulatory scrutiny.

UK culture secretary Lisa Nandy said the government has initiated a review of the proposed ownership change, citing concerns that the deal could affect the diversity of viewpoints in Britain’s media landscape.

She added that the Competition and Markets Authority will examine potential competition implications, while communications regulator Ofcom will assess broader public-interest considerations related to the transaction.

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