MAM
Crane-ing for attention: Confiance Communications ropes in TIL Ltd
MUMBAI: In the sprawling world of material handling, where mammoth machines speak louder than words, TIL Limited—India’s eight-decade-old pioneer in infrastructure and material handling equipment—has taken a decisive step to amplify its voice.
The stalwart, known for revolutionising India’s industrial backbone with cutting-edge mobile cranes and reach stackers, has appointed Confiance Communications as its public relations partner. This strategic collaboration aims to ensure that TIL’s legacy is not just built but brilliantly broadcasted.
As part of the partnership, Confiance Communications will lead TIL’s comprehensive communications strategy. The agency aims to amplify TIL’s leadership, legacy, and innovative contributions to India’s infrastructure sector. Its mandate includes strategic media relations, reputation management, executive positioning, and the development of compelling narratives that highlight TIL’s specialised offerings for the defence sector and its cutting-edge technological advancements.
Confiance Communications founder & chief strategist, Bushra Ismail expressed her excitement, “Partnering with TIL Limited marks an exciting milestone in our journey. Their remarkable legacy of delivering cutting-edge material handling solutions has been instrumental in shaping India’s infrastructure landscape since 1944. What truly sets TIL apart is their unique combination of deep engineering expertise, defence sector capabilities, and commitment to technological innovation. As their Communications partner, we look forward to amplifying TIL’s industry leadership through strategic storytelling—from their pioneering work in manufacturing specialised equipment to their crucial role in India’s most challenging infrastructure projects.”
TIL Limited, head of brand, content & PR, Rishabh P Nair highlighted the importance of the collaboration, “As we accelerate our commitment to advancing India’s infrastructure capabilities, having the right communications partner is crucial. We wanted a dynamic team that could be quick on their feet and aligned with our values of collaboration, caring, customer centricity, excellence, entrepreneurship, and integrity. Confiance’s proven expertise aligns well with our goal of telling TIL Limited’s iconic story. This partnership will be instrumental in showcasing TIL’s technological innovations, our commitment to ‘Make in India’, and our continuing legacy of delivering world-class equipment that powers nation-building projects.”
Through this partnership, Confiance aims to cement TIL Limited’s position as an industry leader, highlighting its contributions to India’s infrastructure growth and its ongoing commitment to innovation and excellence.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
