MAM
Crackle Technologies raises $1.7 mn to revolutionise Adtech with AI solutions
Mumbai: Singapore-based Crackle Technologies has raised a $1.7M pre-seed round to build AI-based products to help publishers maximise their adtech earnings. The round was led by We Founder Circle & AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King and others have bestowed their faith in the Crackle team and their product offering by joining as investors.
The funding will be deployed to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates, ad viewability and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimise publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.
Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetisation industry. In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetisation 10x by introducing several industry-first innovations. Crackle’s mission is to enable publishers to maximise their earning potential and build sustainable businesses.
Commenting on the investment, WFC founder & CEO Neeraj Tyagi stated, “Publisher business models are challenged due to factors including ad blockers, privacy regulations, and the dominance of major tech platforms. Crackle’s proprietary tech addresses these challenges head-on, helping publishers scale monetisation and build sustainable business.”
One of the other investors, Apurva Chamaria added, “I’ve known the Crackle team for years and have been consistently impressed by their passion, vision, and ability to execute. Their adtech offerings have already started adding significant value to publishers and I’m thrilled to support their growth and expansion.”
Crackle co-founder Jaivir expressed his gratitude towards the investors for their trust and support, he added, “This funding will be instrumental in advancing our mission to maximise publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”
Since its launch in 2023 Crackle has gained significant traction and its unique approach has already started to generate significant returns for publishers impacted by lower monetisation and the dominance of major tech platforms.
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
