MAM
CPM India & Candid Marketing join hands
Mumbai: CPM India, a leading name in the world of sales and marketing, and Candid Marketing, a dynamic force in Experiential Marketing, are excited to announce their strategic partnership aimed at establishing a powerful, integrated sales & marketing Activation solution for brands. Through this strategic collaboration, CPM India will harness Candid’s brand strength and expertise to offer a comprehensive suite of services to clients across India. These services will extend CPM India’s existing portfolio and catapult the Candid brand into the forefront of PAN India execution, leveraging an extensive network spanning over 1000 cities and towns nationwide.
Over the years, both CPM India and Candid Marketing have forged distinctive paths, each mastering specific facets of the marketing landscape. CPM India has excelled in trade marketing, sales, and brand activation, while Candid Marketing has become synonymous with experiential marketing, events, and digital activation. The amalgamation of these two industry leaders will pave the way for an unparalleled range of services, covering sales support, customer experience, merchandising, auditing, data, analytics & insight, brand activation, experiential marketing, events, online & digital activation and mobile marketing.
Speaking about the partnership, CPM India CEO & MD Mandeep Singh said, “At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we’ve nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”
“The collaboration with Candid Marketing heralds a new era, unlocking fresh possibilities for both us and our clients. Together, we’ll harness our scale and profound insights into channel and consumer behaviour within the retail domain through experiential marketing. We eagerly anticipate a transformative journey in the consumer activation landscape, driven by our shared commitment to scale and innovation,” he further added.
Commenting on the announcement, Candid Marketing Founder/MD Atul S Nath said, “Over the years, the Candid team has developed a deep understanding of go-to-market strategies & building strong brands – especially through strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future!”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
