Brands
Covid effect: TVS Motor’s domestic sales plunge 33% in April
NEW DELHI: After holding steady on the road to recovery, TVS Motor Company sales plunged 26 per cent to 2,38,983 units in the month of April 2021. This is a significant downturn from the 3,22,683 units the company sold in March 2021.
The company’s total two-wheelers sales in April stood at 2,26,193 units compared to 3,07,437 units in March. Domestic two-wheeler sales of TVS Motor stood at 1,31,386 units last month, as against 2,02,155 units in March this year.
Though the company has seen an overall drop of nearly 33 per cent compared to its performance in March, it is nevertheless a massive growth if one considers its performance during the same period last year, when sales crashed to zero in the domestic market due to the nationwide lockdown.
“Domestic sales in April 2021 are lower due to lockdowns in many states, but retails continue to be ahead of despatch. We have reduced dealer stocks to support the channel partners and will produce to maintain adequate inventories for customer demand when it reopens,” TVS Motor noted.
The company’s total exports registered sales of 1,07,185 units in April 2021 as against 9,640 units registered in the month of April 2020. Two-wheeler exports recorded sales of 94,807 units in April 2021 as against 8,134 units in April 2020.
Three-wheelers manufactured by TVS Motor recorded sales of 12,790 units in April 2021, compared to 1,506 units in the same period last year.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
