MAM
Covid Care: Droom announces 1 cr budget to support fight against Covid
New Delhi: Stepping up to take care of its employees during the devastating second wave of Covid2019, AI-driven online automobile marketplace Droom on Thursday announced Rs one crore budget for its new initiative – Droom Cares.
As a part of this initiative, Droom will ensure sanitization of some healthcare facilities, police stations, clinics, pharmacies, and homes of healthcare workers in Delhi NCR using Germ Shield, its anti-microbial coating. It has also created a Covid SWAT team to verify all leads regarding oxygen supply, hospital beds, ICU availability, oximeters, food suppliers, plasma donors, and Covid-related life-saving drugs.
The company has also launched programs for its 20,500+ dealers to assist with pharmaceuticals, Covid vaccination, medical assistance, and also provide isolation ward to asymptotic dealers with basic medical facilities. It has launched a telemedicine consultation for mental and physical health free of cost for Droomers. A unique Buddy Program has been initiated where Droom will assign one employee to another who is recovering from Covid2019 and requires assistance.
“The second wave of the pandemic has triggered an unprecedented crisis for the country. We would like to show our commitment to society by trying to help people in these difficult times. We have also organized a Covid SWAT room for quick assistance and have converted one of our office facilities into emergency wards with basic medical facilities and doctor teleconsultation for our employees in times of need,” said Droom, founder and CEO, Sandeep Aggarwal.
Among other relief measures, the company has announced a special insurance scheme for all its employees and dealers to have hassle-free treatment in these stressful times. The insurance scheme will give five times more cover to its employees and be also extended to their parents and current family members. “Our endeavor has always been to stand firmly united with our stakeholders in the most stressful times and we are confident to overcome these together,” Aggarwal added.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
