MAM
‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators
Mumbai: Eve World’s ‘coto’ has partnered with leading influencer marketplace Collective Artists Network’s BigBang.Social (BBS) to offer early access to their strong, incredible base of female creators across genres.
This association is in line with ‘coto’s’ commitment to enabling meaningful conversations for women creators and social media influencers.
Both ‘coto’ and BigBang.Social take a step ahead to help nurture the entrepreneurial aspirations of women creators. Creators can offer paid communities, paid content, live commerce, social commerce, and merchandising on the platform.
Commenting on this association, ‘coto’ founder and CEO Tarun Katial said, “It is our commitment to provide community-driven opportunities to creators worldwide. We are happy to partner with BigBangSocial and take our vision to empower female experts and social media influencers further. We want to build a responsible virtual environment that incentivizes and gives an equal shot at digital value creation and ownership for women worldwide.”
Collective Artist Network founder and group CEO Vijay Subramaniam added, “BigBang.Social has always functioned at the forefront of exploring new opportunities for creators and providing them with the platform they need to both showcase and monetize their talent, thereby catalysing their growth. I’m glad to have us associated with ‘coto’ and provide a new avenue for women to amplify their voice and meaningfully engage with the right audiences.”
Priyanka Mohite who plans to build her community OceanToSky@coto commented, “It has always been my life’s mantra to work hard and with passion. ‘coto’ as a women’s-centric platform helps me be myself without any societal pressure. I want to build a community of like-minded people who thrive on doing big things in life. I look forward to OceanToSky@coto, where I want to motivate young girls and women to take up trekking and mountaineering.”
Priyanka holds the Tenzing Norgay National Adventure Award, 2021 in recognition of her achievements and contribution to land adventure. She is the first Indian woman to climb Mt. Annapurna and the youngest Indian woman to climb Mt. Lhotse.
Ankita Gain who plans to build her community GetFitWithAnkita@coto said, “In any sphere, it is very important for women today to be recognised. ‘coto’ does just that with a web3 platform designed for women, enabling them to build their own space and be themselves without being judged. As we all know, the fitness industry today is mostly male-dominated, and it is very important to have female representation. As a fitness expert and influencer, I want to educate women and encourage them to adopt a healthy lifestyle with the help of my community, GetFitWithAnkita, on ‘coto’.”
Ankita Gain, a bodybuilder and fitness trainer, has won the title of Miss India Junior twice, conferred by the Indian Body Building Federation (IBBF).
BBS has curated over 15,000+ creators across genres such as beauty, fashion, lifestyle, parenting, health, motivation, and finance in their marketplace. ‘coto’ and BBS plan to evangelise the concept of community building for creators and leverage Web3 through learning and interactive sessions.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
