MAM
Cosmos-Maya Wins coveted Filmy Cricket League
MUMBAI: Cosmos-Maya, the market leader in original Indian animation content creation in kids’ space, recently won the Filmy Cricket League, held in Mumbai.
The Filmy Cricket League (FCL), in its 7th edition, saw the participation of major media houses like Disney, Warner Bros, Sony Pictures, Reliance Entertainment, Fox Star Studios, among others.
A conscientious company that earnestly believes in encouraging team spirit and unity, Cosmos-Maya has undertaken numerous team building activities for this purpose. One of these attempts included having a Cricket team in place for participation in sporting events like the Filmy Cricket League. Cosmos-Maya has been a regular at the event ever since its inception. However, this year, it exceeded everyone’s expectations by comprehensively winning every match it played in the tournament.
Commenting on this victory, Anish Mehta, CEO, Cosmos Maya, said, “It has been our endeavor to provide our employees with the perfect blend of work and play. Whether it was the selection trials or the tournament itself, the response from Cosmos-Mayaites was phenomenal. Our efforts to inculcate a sense of team spirit through sporting activities, have proven to be successful.”
The 7th edition of Filmy Cricket League was held on the 21st, 22nd, and 23rd of December, 2018.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
