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Cosmos-Maya notches up its distribution focus with WowKidz Distribution; starts with massive acquisition slate for distribution in Asia Pacific
MUMBAI: Cosmos-Maya, the Asian animation powerhouse synonymous with constant evolution and innovation within the animation business today announced its next big focus on becoming the global content gateway with its distribution arm WowKidz Distribution.
WowKidz, as an AVOD platform has more than 30 million subscribers and 14 billion views. WowKidz Distribution aims at being the one stop shop for all distribution requirements of global animation content players starting with the widely growing big market of Asia and then moving to the rest of the world. Content Acquisition is one of the key focus areas for the studio in the first stage of this distribution initiative. While successful collaborations are on with the likes of Fantawild Animation and Nelvana Enterprises, this MIPCOM there will be a dedicated ‘acquisitions’ team from Cosmos-Maya to ensure that the best of content is acquired for distribution.
Cosmos-Maya has been the forerunner and flagbearer for many firsts within the animation industry in this geography. From commanding a staggering 65% share of the Indian domestic animation production market, producing 50 half hours a month to add to its existing content bank of 2000 half hours, to a multitude of European Co-Productions, the studio has been focusing on bringing about change in the dynamically evolving market.
“Our production might is one our biggest strengths as a studio and we have been distributing our own content successfully across APAC. Thereby venturing further into the distribution arena with successful international brands, through WowKidz Distribution was the next logical & synergistic business decision.”, said Anish Mehta, CEO – Cosmos-Maya, while elaborating on the plans.
Distribution continues to be the biggest lacuna in the business today as the content creation is burgeoning and there is an increase in focus on localization in each of the markets thereby creating a hindrance in the larger distribution. With its established network across the value-chain, Cosmos-Maya aims to bridge this gap and WowKidz Distribution is the first step in that direction. The company has an added advantage whereby it can leverage the extensive network of Emerald Media, the Pan-Asian media investment platform backed by US private equity giant KKR, which has a controlling stake in the company.
Anish Mehta further added, “The onus will be on acquiring best in class American, European and Chinese content, the seeds of which have already been sown. WowKidz Distribution will be a massive gateway to Asia for the high quality animation content produced by North America and Europe. WowKidz Distribution, while making the best brands from these regions accessible to Asian audiences, aims to infuse the creative and cultural sensibilities of Asia to the content. We will follow a three-pronged ‘Glocalization’ approach – marketing, dubbing and syndication of the content. Our knowledge and distribution experience of local Asian markets coupled with our creative prowess enables us to add that extra zing by dubbing and localizing the content and making it ready for consumption. Asian audiences will now have the best of all worlds.”
“With WowKidz Distribution, we will be the gateway for global content, into Asia to begin with and then scale up the geographies. The groundwork for the same has been on for a while and come MIPCOM and we will announce our first slate of acquisitions.”, said Devdatta Potnis, SVP – Revenue & Corporate Strategy, Cosmos-Maya overseeing this initiative for the studio with a dedicated WowKidz Distribution cadre from his 10 member team. “WowKidz Distribution is an effort that will negate the geographical and language barrier for content and through our network across the world, will address the need gap in the market effectively”, added Joris Eckelkamp, Head – Business Development, Europe for Cosmos-Maya.
The studio has larger plans to become a 360 degree player in the global animation circles. More, much more is in the offing that will be announced at MIPCOM.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
