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Cosmos-Maya celebrates 150th birth anniversary of Mahatma Gandhi with its brand-new kids’ show ‘Bapu’
MUMBAI: Cosmos-Maya is launching ‘Bapu’, a new show inspired by Gandhiji, for kids. This development comes soon after the 15th Pravasi Bharatiya Divas, held recently. 2019 also marks the 150th birth anniversary of the Mahatma.
Founded by internationally acclaimed Indian filmmakers Ketan Mehta and Deepa Sahi, Cosmos-Maya is a leading India and Singapore based Animation Company that produces high quality 3D & 2D animation content. KKR backed Emerald Media, a Pan-Asia platform established by the leading global investment firm, for investments in the media and entertainment sector, has a controlling stake in Cosmos-Maya. The company presently has 13 shows on air including Intellectual Properties (IPs) like Motu Patlu, Inspector Chingum, Selfie With Bajrangi, Eena Meena Deeka, and is working with all major broadcasters in this space.
Out of the many gifts Gandhiji left for kids of subsequent generations, the greatest is instilling in them self-belief. “Be the change you wish to see in the world”, said the man who walked almost 400 km for the Dandi March. Cosmos-Maya has been working on the concept for the past two years. The company aims to not only empower half a billion Indian kids with Gandhiji’s values in a non-didactic format, but also to spread the Mahatma’s teachings to kids world over with entertaining, child-friendly storytelling.
“Kids are an impressionable audience. Hence parental approval is imperative. We aim to make each episode a family affair with parents giving additional commentary.”, Anish Mehta, CEO Cosmos-Maya.
Suhas Kadav, Chief Creative Officer, Cosmos-Maya and creator of the show said, “Bapu belongs to everyone and is a perpetual part of the collective conscious of us Indians. Our show ‘Bapu’ will help kids learn the value of goodness and inspire and entertain in the process.”
Anish Mehta, CEO Cosmos-Maya added, “‘Bapu’ will be a tribute to the man who had the power to shape the thinking of generations. Cosmos-Maya’s biggest IPs are all ‘Swadeshi’. With our production might, we are best equipped as story tellers in the sense that we can exercise our Creative Social Responsibility and communicate Gandhiji’s teachings in a fun but responsible manner.”
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
