MAM
Corporation Bank doubles creative agencies to eight
MUMBAI: Mangalore-based Corporation Bank has decided to take the services of eight agencies including Magnum Intergrafiks, R K Swamy BBDO, Inter Publicity, Ad Syndicate, Sobhagya Advertising, Akar Advertising, JWT and Mudra to handle its creative duties for the next two years.
– Talking to indiantelevision.com, an official of the bank revealed that since the bank’s budget was limited, they had empanelled just eight agencies. “Last year out of a budget of Rs 350 million, only Rs 60 million was earmarked for hiring agencies to handle the bank’s creative duties.”
The official further stated that last year the number of agencies doing the creative duties for the bank was just four. The agencies doing creative duties of the bank last year included R K Swamy BBDO, Ad Syndicate, Magnum Intergrafiks and Goldmine Advertising.
The new development is the result of a multi-agency pitch process that was conducted in Mangalore earlier this year. The empanelled agencies would be responsible for carrying out the bank‘s publicity campaigns across media channels.
Launched in 1906, Corporation Bank was nationalised in 1980.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
