MAM
Cornitos unveils Crusties featuring Corny the Chimp
Mumbai: Step into a world of snacking sophistication with Cornitos – the beloved ‘Made in India’ snack brand that has just unveiled a captivating packing to its timeless favorite Crusties. This pack comes wrapped in an innovative packaging featuring mascot – Corny the Chimp, that redefines the snacking experience. Beyond the familiar taste, this packaging is a visual masterpiece, seamlessly marrying glamour.
Cornitos’ unwavering dedication to innovation and functionality is vividly displayed in this visually striking packaging overhaul. The redesigned packs, reminiscent of the vibrant and enthusiastic character of Corny, are a bold symbol of the brand’s commitment to delivering a visually appealing and top-quality snacking experience. This tasteful upgrade provides an attractive solution for snack enthusiasts, aligning perfectly with Cornitos’ dynamic and exciting approach to snacking.
Cornitos head of marketing Manoj Singh said, “In our pursuit of excellence, we’re thrilled to unveil the all-new packaging for Cornitos Crusties priced at an enticing Rs 10 per pack. We’ve combined innovation, functionality, and glamour, ensuring that each pack is a visual delight for our consumers. As we embrace this new chapter, Corny the Chimp takes center stage, charming snack enthusiasts and adding a playful touch to our packaging that’s hard to resist. To meet and exceed our consumers’ expectations, we have increased the product quantity along with enhanced flavour. “
Now available at your nearest store, Cornitos Crusties in their fresh avatar invite you to indulge in a snack that goes beyond the ordinary. With each bite, savor the delight of responsible snacking and relish the joy of unwrapping a pack that’s visually enchanting. Cheers to a new era of snacking – where taste and creativity take center stage!
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
