Ad Campaigns
Cornitos unveils ‘Crispy’ mascot
MUMBAI: Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.
The mascot was conceived and developed by Olstream. It is designed to appeal to the discerning customers who enjoy snacks on-the-go, that are delectable, yet healthy. A fundamental part of the designing process was to create a unique and memorable mascot. The mascot is named Crispy and he elucidates the brand ethos of premium quality and 10 Exotic Flavours.
Greendot Health Foods Limited (Cornitos) director Vikram Aggarwal, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”
Moodboard – The Cornitos Mascot launch: It was imperative to establish connect in the minds of the consumers. Crispy, that looks like a nacho crisp pack is designed to look active, healthy and sporty, a friend everyone loves to have.
TVC link: https://drive.google.com/file/d/0B_VS1Vir7CewbFN0cXJQci1vR3c/view
Cornitos, flavored Tortilla Chips is the largest brand in the Nacho Crisps category in India. It is made by the Mexican Lime-Treatment process of making traditional masa using Stone Ground non-GMO Corn. Cornitos is 100% corn snack, Gluten Free, Zero Cholesterol, Zero Trans Fats.
Greendot Health Foods, established in May 2009, is the manufacturer of Cornitos Nachos Crisps. It was the first company to launch Tortilla Crisps in Indian branded snack food category.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
