Ad Campaigns
Cornitos unveils #CornyTheCrazyCricketFan campaign
Mumbai: Cornitos, the renowned brand of Greendot Health Foods Pvt. Ltd., is thrilled to present the #CornyTheCrazyCricketFan campaign, featuring their wild new mascot, ‘Corny – the uncooperative Chimp.’
This unique campaign captures Corny’s unwavering passion for cricket, his struggles to enter the stadium, and his enduring spirit to support his favourite team, all while hoping for a chance to experience the World Cup live. The campaign is currently live on all Cornitos’ social media platforms.
The #CornyTheCrazyCricketFan campaign comprises three teaser films and one campaign launch film. It begins by portraying Corny’s challenges in gaining stadium access, which leads to moments of desperation, persuasion, and other comical attempts. As the narrative unfolds, it captures Corny’s frustration at being denied entry and the heart-warming support he receives from his dedicated ‘Corny Army’ as they rally behind the rallying cry, “Let Corny In.”
Corny’s relentless pursuit of the Cricket World Cup embodies the essence of determination and the unwavering pursuit of dreams. It’s a story of resilience, illustrating how one chimpanzee’s indomitable spirit can inspire an entire community. The campaign concludes by inviting support from around the world to help Corny achieve his dream of witnessing the World Cup first-hand.
Greendot Health Food Pvt Ltd, Cornitos head of marketing Manoj Singh shared his thoughts on the campaign, stating, “Cricket is one of the most beloved sports in India, and fans eagerly anticipate every match. While not everyone can attend in person, their spirits remain high, and they continue to cheer for their team in every way possible. This sentiment is beautifully portrayed in the campaign, and we hope that Corny, and anyone who shares a similar dream, will get the opportunity they deserve soon. As a brand, we wholeheartedly support their passion.”
As Corny takes the snacking world by storm, stay tuned for more wild and unpredictable adventures with the lovable chimp.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
