MAM
Cooking Up Cupid as Cumin Co Serves a Rosé Valentine Special
MUMBAI: Who said romance can’t simmer on the stove? This Valentine’s season, Cumin Co. is stirring emotion into an unlikely category cookware by treating it less like a lifetime utility and more like a fleeting love affair. Marking its first anniversary, the health-first kitchenware brand has launched the Rosé Dutch Oven, a limited-edition, Valentine’s-exclusive release that anchors its Table of Love campaign. In a category dominated by permanent, evergreen SKUs, the move is deliberately disruptive: the Rosé Dutch Oven is designed to exist only for a moment, positioning cookware as an expressive, design-led purchase tied to occasion, emotion and memory.
At the heart of the campaign is the idea of the table as a place of connection. The Rosé Dutch Oven reflects this philosophy through soft blush-pink enamel, a heart-shaped knob and a silhouette meant to be as eye-catching on the dining table as it is dependable on the stove. Here, colour, form and narrative carry as much weight as performance.
The launch is supported by a bold, digital-first and city-wide activation. In the run-up to Valentine’s Day, Cumin Co. is turning its website and social media grid pink, leaning into colour-led storytelling to build anticipation and spark conversation. Taking the campaign offline, pink balloons will pop up across Delhi-NCR, weaving the brand’s Valentine narrative into everyday city life and encouraging moments of organic discovery.
Staying true to its health-first positioning, the Rosé Dutch Oven is crafted from 100 per cent non-toxic cast iron with a porcelain enamel coating, offering even heat distribution, durability and zero compromise on safety. Each purchase also comes with a curated Love Kit inspired by the five love languages, adding an extra layer of surprise and gifting appeal.
Priced between Rs 4,299 and Rs 5,999, the Rosé Dutch Oven sits firmly in the premium, limited-edition space, aimed at consumers looking for thoughtful, design-forward cookware with strong emotional pull.
Available only for a short window this Valentine’s season, the release marks a rare moment in Indian cookware where campaign-led storytelling, emotional design and deliberate scarcity come together to prove that even cast iron can have a soft side.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
