Brands
Cookie Pookie makes tiny threads count with fashion that’s kind and cute
MUMBAI: In a delightful blend of cuteness and conscience, Cookie Pookie has officially toddled onto the kidswear scene armed with sustainable style for little ones aged 0 to 8. Designed with ultra-soft fabrics, fuss-free silhouettes, and planet-friendly processes, the brand is all about making childhood comfier and the future greener.
“Cookie Pookie was born out of a personal need – as a parent, I struggled to find kidswear that was both cute and conscious,” said Cookie Pookie founder & CEO Vandana Jaglan. “We wanted to create a label that speaks to modern parents who value quality, sustainability, and comfort. Each piece is made with love and the intention to last because we believe in quality fashion even for our little ones.”
With “Fashion that Cares” as its guiding motto, Cookie Pookie combines cheerful prints with compact-by-compact fabrics that are not just easy on the skin but also easy on the planet. The line-up includes onesies, rompers, coordinated sets, and tees all ethically crafted in Reach-compliant factories and packaged in recyclable, biodegradable materials.
But this brand isn’t just green, it’s smart too. From Indian baby-friendly sizing to research-backed design choices, each stitch has been thoughtfully tailored. The silhouettes encourage movement, ensuring that toddlers can play, tumble, and twirl with ease. Even better? Many styles are gender-neutral, designed to be passed down and loved again.
With its first collection out now, Cookie Pookie is poised to become every parent’s go-to for wardrobe essentials that are high on style, snug on skin, and soft on the planet. In a world of fast fashion, it’s a gentle reminder that little clothes can make a big difference.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
