MAM
Contract Advertising’s Kumar Subramaniam to join Pinstorm Technologies
MUMBAI: Kumar Subramaniam, who recently put in his papers at Contract advertising as executive vice president and is serving his notice period with the agency, will join Mahesh Murthy’s Pinstorm Technologies.
Subramaniam is with Contract Advertising till the end of this month and will join Pinstorm Technologies mostly in June.
He will report in to Murthy at Pinstorm and will hold the position of business head. Subramaniam will be responsible for looking after the business of music category.
Prior to Contract, Subramaniam worked at Ogilvy & Mather in various capacities like president at Brand David Communications, executive business director and vice president across the four stints he has had with the WPP agency. He also tried his hand at radio when he was with Radio city as a station head in Mumbai . Apart from this, he has worked with Mudra Communications (now part of The DDB Mudra Group) as account director.
He started his career with Leo Burnett in 1991 as an account director.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.








