Brands
Confirmtkt puts passengers on the fast track with travel guarantee
MUMBAI: Train ticket waitlists often leave travellers in limbo, but Confirmtkt has just flipped the script with its latest feature ‘travel guarantee’. Designed to ease the uncertainty of unconfirmed tickets, this game-changing option offers passengers up to three times the fare refund, helping them seamlessly rebook alternative transport, from flights to buses, without breaking the bank.
Confirmtkt & ixigo Trains CEO Dinesh Kumar Kotha said, “At ConfirmTkt, we aim to make train travel seamless and stress-free. ‘Travel Guarantee’ tackles the uncertainty of waitlisted tickets by offering up to 3x refunds, ensuring travellers can switch to an alternative without the burden of last-minute fare hikes.”
Peak travel seasons often turn train ticketing into a gamble, forcing passengers to scramble for last-minute options at soaring prices. ‘Travel Guarantee’ ensures that if a waitlisted ticket remains unconfirmed at the time of chart preparation, passengers get a 1x refund to their original payment mode, with the remaining amount credited as a travel coupon 2x for flights/buses and 1x for trains, giving them the flexibility to replan their journey instantly.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
