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Confiance Communications wins PR mandate for Hoi, India’s rising airport-tech disruptor
MUMBAI: With terminals turning into tech battlegrounds and flyers demanding seamless navigation, Hoi, the country’s fastest-growing airport tech concierge, has onboarded Confiance Communications as its official PR partner. The announcement comes as Hoi scales operations across India’s top airports—Delhi, Goa, and Hyderabad—bringing its AI-powered, service-first platform to the forefront of travel innovation.
From lounge lizards to last-minute boarders, Hoi promises travellers real-time updates, smart gate tracking, and even a bite before boarding—via seamless food pre-ordering. Its menu of premium perks also includes exclusive lounge access, vip meet-and-greets, porter services, and a 24/7 AI-powered info centre.
Confiance Communications will now lead Hoi’s brand narrative with a sharp focus on traveller-first storytelling and media partnerships. The mandate will include strategic outreach to aviation stakeholders, digital-first flyers, and tech-forward passengers looking for efficiency at every terminal touchpoint.
“With airports becoming increasingly complex, Hoi’s tech-first approach in simplifying the entire airport journey directly addresses travellers’ key pain points. Our role here will be to showcase how Hoi’s innovative technology is setting new benchmarks in travel convenience, positioning them at the forefront of India’s travel-tech revolution”, said Confiance Communications founder & chief strategist Bushra Ismail.
“This partnership is a key brand awareness lever — Confiance Communications will help us position Hoi as India’s most trusted travel companion and showcase how technology is reshaping air travel experiences”, added Hoi deputy CEO Dhruv Godara.
As Hoi continues its mission to make airports smarter, Confiance aims to make its story impossible to miss.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
