MAM
Confiance Communications wins PR mandate for Hoi, India’s rising airport-tech disruptor
MUMBAI: With terminals turning into tech battlegrounds and flyers demanding seamless navigation, Hoi, the country’s fastest-growing airport tech concierge, has onboarded Confiance Communications as its official PR partner. The announcement comes as Hoi scales operations across India’s top airports—Delhi, Goa, and Hyderabad—bringing its AI-powered, service-first platform to the forefront of travel innovation.
From lounge lizards to last-minute boarders, Hoi promises travellers real-time updates, smart gate tracking, and even a bite before boarding—via seamless food pre-ordering. Its menu of premium perks also includes exclusive lounge access, vip meet-and-greets, porter services, and a 24/7 AI-powered info centre.
Confiance Communications will now lead Hoi’s brand narrative with a sharp focus on traveller-first storytelling and media partnerships. The mandate will include strategic outreach to aviation stakeholders, digital-first flyers, and tech-forward passengers looking for efficiency at every terminal touchpoint.
“With airports becoming increasingly complex, Hoi’s tech-first approach in simplifying the entire airport journey directly addresses travellers’ key pain points. Our role here will be to showcase how Hoi’s innovative technology is setting new benchmarks in travel convenience, positioning them at the forefront of India’s travel-tech revolution”, said Confiance Communications founder & chief strategist Bushra Ismail.
“This partnership is a key brand awareness lever — Confiance Communications will help us position Hoi as India’s most trusted travel companion and showcase how technology is reshaping air travel experiences”, added Hoi deputy CEO Dhruv Godara.
As Hoi continues its mission to make airports smarter, Confiance aims to make its story impossible to miss.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
