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Confiance Communications secures PR mandate for Stratzy
Mumbai: Confiance Communications has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform.
Founded in 2021 by Mohit Bhandari and Gaurav Sangle, Stratzy empowers India’s next-generation investors with a tech-first approach to capital markets. The platform employs proprietary technology to implement data-driven, quantitative strategies that simplify investing for retail investors. Since its launch, it has gained over four lac sign-ups and serves around 35,000 monthly active users, facilitating trading volumes of over Rs 1000 crore.
Confiance Communications will enhance Stratzy’s communication strategy by leveraging its fintech and startup expertise. This includes developing a PR framework, refining brand messaging, and improving media relations. The collaboration aims to create a strong narrative for Stratzy, helping retail investors utilise enterprise-grade tech tools for optimised returns.
Confiance Communications founder & chief strategist Bushra Ismail said, “We’re pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. With its proprietary technology for quant-driven investing—something traditionally used by seasoned fund managers to maximise returns—Stratzy is poised to be a game-changer for retail investors. As its communications partner, we strive to enhance the visibility of its investment solutions and bring their transformative impact to the forefront.”
Stratzy co-founder and CEO Mohit Bhandari commented, “Our collaboration with Confiance comes at a time when Stratzy is scaling rapidly. As we work to revolutionise the investment landscape in India, we believe Confiance’s experience in the startup and financial ecosystem will be instrumental in helping us amplify our brand voice and establish a stronger connection with retail investors and other business stakeholders alike.”
Founded by Bushra Ismail in 2019, Confiance Communications is a prominent PR agency in India, focusing on startups and venture capital. The agency has successfully enhanced the media and digital presence of over 80 organizations in India and abroad. Its notable clientele includes brands like The Quorum Club, Leo Capital, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, among others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
