MAM
Confiance bags Specta PR account to shape surface-level storytelling into national design buzz
MUMBAI: Confiance Communications has secured the public relations mandate for Jaipur-based luxury quartz brand, Specta Quartz Surfaces. The partnership aims to reimagine home aesthetics with a focus on design consciousness, sustainability, and cultural relevance.
As Indian homeowners lean towards personalised, sustainable interiors, Specta and Confiance have set their sights on transforming the quartz slab maker into a lifestyle brand with cultural depth and national appeal. The timing aligns with an inflection point in Indian design sensibilities, where statement surfaces and ethical design matter more than ever.
Confiance will roll out a long-term communications blueprint that blends high-impact storytelling with media visibility, innovation showcases, and thought leadership. The aim: to strengthen Specta’s voice among architects, designers, and homeowners who think beyond the usual stone and polish.
“Specta is building a distinctive voice in the surfaces category—rooted in Indian culture yet global in aesthetic sensibilities, material innovation, and sustainability. Our goal is to unlock deeper brand meaning and elevate Specta into national conversations around conscious luxury”, said Confiance Communications founder & chief strategist Bushra Ismail.
Specta Quartz Surfaces communications and sustainability head Akshat Jain said, “At Specta, we’ve always believed that surfaces do more than finish a space—they define its soul—and we approach our aesthetics with the same mindset. As we enter our next phase of growth and expansion, our focus is to lead the conversation around design-forward, design-conscious living. Partnering with Confiance gives us the strategic power to translate that vision into a narrative which can inspire homeowners, architects and designers to think beyond utility and embrace surfaces as expressions of identity and culture”.
In the months ahead, Confiance will steer Specta through a slate of initiatives — from seasonal cultural storytelling to pop-culture campaigns, and commentary that shapes how Indians perceive surfaces as symbols of value. The agency will also help sharpen Specta’s sustainability and ‘Make in India’ storylines, spotlighting its low-waste production, non-toxic materials, and social impact credentials.
With this mandate, Confiance adds another feather to its portfolio, proving once again that some of the most powerful design stories start at surface level.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
