Brands
Cone of gratitude as Dairy Day delivers a May Day scoop of kindness
MUMBAI: Forget flowers or fancy speeches, this May Day, gratitude came wrapped in a waffle cone. Dairy Day, the South and West India ice cream favourite, dished out scoops of sweetness with a side of sentiment in a campaign that melted hearts across Bengaluru.
As workers were celebrated nationwide on 1st May, Dairy Day decided to spotlight the everyday heroes of modern urban life delivery partners. With every Blinkit order in Bengaluru that day, customers received a surprise free ice cream… but with a twist. The idea wasn’t just to indulge yourself, but to pass the cone and the kindness on to the person at your doorstep.
In short: “Here’s a little joy. Why not share it with the one who brought it to you?”
The move struck a delicious chord. Thousands of Bengaluru residents were nudged to pause their day, thank their delivery partner, and quite literally hand over a cool token of appreciation. It was a sweet reminder that behind every 10-minute delivery is someone racing through traffic, braving heat or rain, to make our lives that bit easier.
For Dairy Day, this wasn’t a one-off sugar rush. The brand has been building its identity around the idea of “Goodness” for over two decades believing in small, everyday moments of care that make life better. And this latest activation hit that note perfectly: thoughtful, tangible, and effortlessly shareable.
“At Dairy Day, Goodness is a way of life that is deeply embedded in everything that we do, every single day. As a brand that believes in creating everyday moments of joy, we see this campaign as not just being about ice cream, but about spreading some goodness around us. A simple thank you, delivered in the form of a sweet treat- that’s the kind of world we want to help build.” said Dairy Day Ice Creams vice president for Marketing Arvind Ramachandran.
In a city that rarely slows down, Dairy Day’s May Day moment was a scoop of calm in the chaos proof that sometimes, the simplest gestures (and the sweetest) leave the most lasting impressions.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
