MAM
Concept PR showcases power of purpose-led communication with recent accolades
MUMBAI: Concept PR continues to strengthen its leadership in purposeful communication with recent wins that reflect its deep-rooted focus on relevance, creativity, and real-time impact. From building purpose-led narratives to driving timely public engagement, the agency has demonstrated its commitment to shaping conversations that matter.
Among its most recent recognitions, Concept PR earned a Silver in the Sports category for its work on the Tata Mumbai Marathon 2025, bringing one of India’s most iconic sporting events to life through compelling narratives that unite communities, athletes, and partners alike. The agency also earned a Bronze in the Health & Wellness category for Empowering Minds for Youth Mental Health, a campaign with ABET that addressed the urgent need to prioritise youth mental health and well-being. Another Bronze came in the Cause-Related – Public Awareness category for Tray It Right: Shoes Go Here!, a thoughtful initiative led by Mr. Anand Nichani of Magniflex India, which sparked conversations around civic responsibility and everyday public behaviour.
Adding to the celebration, Concept PR was also recognised at the SABRE Awards South Asia 2025 for Real-time Engagement and Not-for-Profit Excellence. The Real-Time Engagement award was presented to Anand Nichani with Concept Public Relations India, while the Certificate of Excellence under the Not-for-Profit category was awarded for Building Tomorrow – One Changemaker At A Time, a campaign executed with the Salaam Bombay Foundation.
Concept PR managing director Ashish Jalan shared, “At Concept, we have always believed that good messaging in sync with client objectives is key to successful communication. And to be acknowledged at platforms like IMAGEXX and SABRE is deeply encouraging. These wins are a reflection of our team’s passion to push creative boundaries while staying anchored in purpose. It is indeed a happy moment for me and I can only say that the team is making me really proud.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
