MAM
Concept PR now officially a Great Place To Work
Mumbai: Concept PR India has bagged the coveted Great Place To Work Certification in India valid through to July 2024! According to the Great Place To Work criteria, Concept PR employees completed a detailed survey on their perceptions, experiences and expectations from Concept PR. Employee feedback is an important constituent in assessing a company’s eligibility for the certificate Ergo, it promotes an inclusive atmosphere in which recognition is based on merit, career paths, and skill. Work culture incorporates a variety of incentives and encourages a healthy atmosphere for individuals, keeping them motivated to work and satisfied with work culture flexibility, inclusive diversity and fair remuneration and people feel like they are contributing to society while working for the company.
Backed by 30 years of data, Great Place To Work is the global authority on workplace culture. Through its proprietary For All Model and Trust Index Survey, it gives organizations the recognition and tools to create a consistently positive employee experience. Its mission is to help every place become a great place to work for all, driving business growth, improving lives, and empowering communities. Through globally recognize and coveted Great Place To Work Certification and highly competitive Best Workplaces Lists, Great Place To Work enables employers to attract and retain talent, benchmark company culture, and increase revenue Its platform enables leaders to truly capture, analyse and understand the experience of every employee, and compare outcomes with data collected from more than 100 million employees in 150 countries worldwide.
Feeling elated about the milestone achievement, Concept PR managing director Ashish Jalan opined, “As a corporate family that extends beyond the workspace, giving a finer balance to work-life, our workforce has demonstrated the greatest level of high trust and has built a high-performance culture across the organization. What makes these awards even more satisfying is that they reinforce the collaborative environment and common goals towards success to which we are all committed. It’s a great moment, and we are thankful and delighted to convey this to each and every member of the team to keep this high and ongoing”.
Commenting on the achievement, Concept PR vice president – HR Smita Vichare Pednekar said, “Fulfilling the criteria built on the trust model which ensures that every single employee, no matter who they are or what they do for their company, is having a consistently positive experience at work. Great workplaces are able to maximise their human potential through effective leaders, meaningful values, and a deep foundation of trust with all employees. When all of these factors consolidate, the company’s workplaces benefit from these improved innovation and financial growth.”
In India, the institute partners with more than 1800 organisations annually across over 20+ industries to help them build High-Trust, High-Performance Cultures designed to deliver sustained business results. Hundreds of CEOs and CXOs from India Inc. are part of the great place community that is committed to the vision of making India a Great Place To Work For All.
The Institute’s research shows that great workplaces are characterised by great leadership, consistent employee experience, and sustainable financial performance. These organisations can deliver a consistent experience to all their employees irrespective of their role, gender, tenure, or level. Their leaders believe in the vision of creating and sustaining a great place to work for all and role models being for all leaders.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
