MAM
Concept PR appoints Monish Ghatalia as head of digital strategy
Mumbai: Concept Communication Group-backed Concept Public Relations on Monday announced the appointment of Monish Ghatalia as head of digital strategy.
Ghatalia specialises in digital marketing, deep digital transformation and digital PR given his past experience and knowledge of communications, data analytics, technology and brands. He is part of the senior leadership team at Concept. Currently, he is working across all key clients of Concept Group to scale their presence using a synergistic approach between PR and digital communications.
“In the digital age, the convergence of public relations, traditional media and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best of digital practices,” said Concept PR director and CEO Ashish Jalan. “Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. His role will be critical in this growth story and we welcome him to be a part of this dynamic team.”
“Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients,” stated Concept Group chairman and MD Vivek Suchanti. “We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates.”
“I have followed Concept’s growth since my first job at the age of 17 at Concept,” said Ghatalia. “All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learned everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition – are things that drive me. It is deeply satisfying and I am looking forward to it.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
