Brands
Complan hits the right note with Zepto through iconic jingle comeback
MUMBAI: Who knew adding a nutrition drink to your online cart could spark a singalong? Zydus Wellness has brought back the legendary ‘I am a Complan Boy / Complan Girl’ jingle, turning it into a sonic surprise for Zepto users. Now, every time shoppers add Complan to their basket, they’re greeted with the nostalgic audio cue, blending childhood memory with modern-day quick commerce.
But this isn’t just a sentimental throwback. In today’s scroll-fast, tap-quick economy, brands have barely seconds to grab attention. By weaving its jingle into the very moment of purchase, Complan is making sure it’s not just another product on a crowded app shelf, it’s a tune you can’t shake off.
Zydus Wellness CEO & w holetime director Tarun Arora explained: “As digital habits evolve, brands must embed themselves in more intuitive ways. This is not just about reviving a jingle, but restoring identity and emotional connection in a transactional space. Complan has always stood for care and trust now we’re carrying that into Q-commerce with meaning that lasts beyond the tap.”
Globally, sonic branding has found success among digital-first brands, but Complan is among the first legacy nutritional drink powders in India to embed an audio cue directly into Q-commerce platforms. The strategy strengthens recall in environments where traditional ads are invisible.
Zepto chief brand and cultural officer Chandan Mendiratta called it a natural fit: “Every Complan order now becomes a moment of recognition, not just convenience. By embedding an iconic sonic signature, we’ve added a sensory layer to digital shopping making nourishment memorable.”
Early signals suggest the experiment is striking the right chord. In a retail space dominated by speed and efficiency, Complan’s nostalgic notes could well prove its most powerful differentiator, ensuring the brand owns not just the shelf, but the soundtrack of shopping.
Brands
Godrej wins aviation security upgrade contract at Cochin airport
The project marks CIAL’s first large-scale vehicular access upgrade
COCHIN: Godrej Enterprises Group has won a landmark contract from Cochin International Airport Limited to modernise vehicular access and perimeter security at the airport.
Under the mandate, Godrej’s security solutions business will deploy next-generation access gates and an integrated vehicle screening system across the entry and exit points of Terminal 1 and Terminal 2. The installation includes under vehicle scanning systems integrated with automatic number plate recognition and high-performance tyre killers.
The project marks CIAL’s first large-scale rollout of a vehicular access control system, aimed at strengthening deterrence, access management and regulatory compliance. Every vehicle entering designated airport zones will undergo automated undercarriage scanning, enabling real-time threat detection and tighter perimeter control.
The deployment is aligned with guidelines issued by the Bureau of Civil Aviation Security, as airports across India step up investments in regulation-ready security infrastructure.
Godrej Enterprises Group business head, security solutions Pushkar Gokhale, said aviation remains a key growth engine for the company, with rising demand for smart vehicle screening, automated access management and high-performance deterrent systems.
The Cochin project adds to Godrej’s growing presence in the aviation security segment, following recent mandates at Chhatrapati Shivaji Maharaj International Airport, Kannur International Airport, Thiruvananthapuram International Airport, Sardar Vallabhbhai Patel International Airport, Chaudhary Charan Singh International Airport, Alluri Sitarama Raju International Airport and Rajiv Gandhi International Airport.
Once operational, the system is expected to enhance security, streamline vehicle processing and strengthen adherence to aviation security norms.
