Brands
Complan hits the right note with Zepto through iconic jingle comeback
MUMBAI: Who knew adding a nutrition drink to your online cart could spark a singalong? Zydus Wellness has brought back the legendary ‘I am a Complan Boy / Complan Girl’ jingle, turning it into a sonic surprise for Zepto users. Now, every time shoppers add Complan to their basket, they’re greeted with the nostalgic audio cue, blending childhood memory with modern-day quick commerce.
But this isn’t just a sentimental throwback. In today’s scroll-fast, tap-quick economy, brands have barely seconds to grab attention. By weaving its jingle into the very moment of purchase, Complan is making sure it’s not just another product on a crowded app shelf, it’s a tune you can’t shake off.
Zydus Wellness CEO & w holetime director Tarun Arora explained: “As digital habits evolve, brands must embed themselves in more intuitive ways. This is not just about reviving a jingle, but restoring identity and emotional connection in a transactional space. Complan has always stood for care and trust now we’re carrying that into Q-commerce with meaning that lasts beyond the tap.”
Globally, sonic branding has found success among digital-first brands, but Complan is among the first legacy nutritional drink powders in India to embed an audio cue directly into Q-commerce platforms. The strategy strengthens recall in environments where traditional ads are invisible.
Zepto chief brand and cultural officer Chandan Mendiratta called it a natural fit: “Every Complan order now becomes a moment of recognition, not just convenience. By embedding an iconic sonic signature, we’ve added a sensory layer to digital shopping making nourishment memorable.”
Early signals suggest the experiment is striking the right chord. In a retail space dominated by speed and efficiency, Complan’s nostalgic notes could well prove its most powerful differentiator, ensuring the brand owns not just the shelf, but the soundtrack of shopping.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
