MAM
Compelling titles from Audible at Rs 69 only
Mumbai: With mercury levels soaring this summer, beat the heat by staying indoors with Audible’s vast collection of audiobooks and podcasts to keep you company. To provide listeners with an opportunity to explore, entertain and enrich themselves, Audible, a leading creator and provider of premium audio storytelling, today announced the launch of a limited-period, a la carte campaign wherein customers in India can access over 150 audiobooks and podcasts from Audible’s catalogue at a nominal price of Rs 69 each.
Through this special offer, Audible aims to promote the joy of listening among customers in a more accessible and affordable manner. It presents young listeners and freshers embarking on their professional journey, an opportunity to expand their horizons and elevate their skills. In a world that is time-strapped, Audible’s commitment lies in empowering audiences and inculcate the habit of listening to utilise their time effectively.
This campaign also spotlights the breadth of Audible’s catalogue across genres – action and adventure, well-being, self-help or pop culture, comprising an array of formats such as audiobooks, podcasts, and scripted originals. Voiced by renowned talent, authors, and celebrities, these titles are available at an attractive price point for listeners in India for a limited time to indulge in engaging storytelling experiences. From timeless classics to contemporary bestsellers, listeners are in for an immersive experience as Audible offers something for everyone to enrich their summer.
Customers in India can seamlessly access membership subscriptions and single a la carte titles using UPI and credit/debit cards.
“At Audible, we’re committed to making audio storytelling accessible for all,” said Audible country manager – India Shailesh Sawlani. “With our latest campaign, we’re excited to empower listeners to explore and experience the length and breadth of audio content at exceptional value. This offer was designed to aid users in educating and entertaining themselves, by offering them access to a wealth of immersive audio experiences at the tap of a button. Whether someone is lounging by the pool, embarking on a road trip, or simply enjoying a leisurely afternoon indoors, we believe that this summer, audiobooks and podcasts will be the perfect companion for enjoyment and enrichment.”
Ruskin Bond said, “Audible is truly providing a great service to users and I hope to see people listening to audiobooks extensively during the summer break. It excites me to know that many of my books and stories are accessible on Audible.in and I am confident that children will enjoy listening to these audiobooks on the service during their summer vacation.”
Ankur Warikoo said, “For a generation that wants everything on the go, audiobooks are the right choice as they offer information and entertainment in a more digestible and convenient format. With this offer, users can now save money and get access to a ‘wealth’ of audio content on financial planning directly from me, broken down into simple tips without any complex jargon!”
Experience the magic of storytelling like never before with Audible. Elevate your summer to new heights and celebrate the joy of storytelling with Audible, accessible on all devices and payment methods including UPI and cards.
Some of the titles available for Rs 69 include:
Self-Development:
- Ikigai (Hindi Edition) by Hector Garcia, Francesc Miralles,
- How to Stop Worrying and Start Living by Dale Carnegie,
- The 12-Week Fitness Project (Hindi Edition) by Rujuta Diwekar,
- Develop Self-Confidence, Improve Public Speaking by Dale Carnegie,
- Do Epic Shit by Ankur Warikoo
Romance
- Falling in Love Again by Ruskin Bond
- Diary of My Love by Deesha Sangani
- Our Virtual Love Story by Juhi GP
- The Girl in the Red Lipstick by Ajay K Pandey
- Wuthering Heights by Emily Bronte
Mystery and Horror
- Byomkesh Bakshi Stories by Saradindu Bandopadhyay
- You Die Alone by Novoneel Chakraborty
- The Perfect Murder by Ruskin Bond
- Ghost Stories of Shimla Hills by Minakshi Chaudhry
- Maut Ke Bad Kuchh Nahin (Hindi Edition) by James Hadley Chase
Action and Adventure
- The Great Train Journey by Ruskin Bond
- Karna by Kevin Missal
- The Krishna Key by Ashwin Sanghi
- Vikram and Vetaal by Kevin Missal
- Twisted by Chandrima Das
Non-fiction
- Ambedkar’s India by B.R Ambedkar
- An Era of Darkness by Shashi Tharoor
- Artificial Intelligence and the Future of Power by Rajiv Malhotra
- 1984 by Pav Singh
- Lost and Found by Stuti Changle
Religion, Spirituality, Mythology
- Durga by Kevin Missal
- Dharmayoddha Kalki: Avatar of Vishnu by Kevin Missal
- 7 Secrets of Vishnu by Devdutt Pattanaik
- 7 Secrets of the Goddess by Devdutt Pattanaik
- Narasimha by Kevin Missal
Children and Family Titles
- Ruskin Bond: The Essential Collection for Young Readers
- Masha and the Bear by Pegasus Books
- Bhagavad Gita for Children by Pegasus Books
- Ramayana for Children by Sudha Gupta
- 365 Moral Stories by Pegasus Books
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
