Account
Communication Casa bags Lark Finserv’s PR mandate
Mumbai: Lark Finserv, a distinctive digital lending platform, designed to revolutionize the lending industry in India, proudly announces its partnership with Communication Casa, an innovative Public Relations and communication agency, to further enhance its strategic communications and strengthen its brand presence in the market.
Since its inception in 2023, Lark Finserv has rapidly emerged as a pioneer in the financial services industry, persistently gratifying its clients with integrity, transparency and a commitment to financial well-being. With a pervasive portfolio of successful brand collaborations such as Yes Bank, Fin sire, NPCI, CAMS, Digi Locker, CERSAI, Sahamati, One Money, KFintech, and many more, the company has earned a reputation for its unique vision and strategic approach, and a commitment to exceptional services for all its clients.
Communication Casa, spearheaded by the seasoned PR and communication specialist, Manauti Walecha, who has a remarkable 17+ years of experience managing over 150 clients, brings a wealth of expertise to complement Lark Finserv’s unique vision and strengths. With a highly skilled team of public relations and content professionals, Communication Casa has earned acclaim for its approach and track record of establishing impactful brand images and maintaining a strong, positive public image.
“With Communication Casa, we wish to elevate our brand through effective communication channels. The agency has demonstrated performance history of delivering potent branding and communication strategies for their diverse clientele. We hope to receive compelling strategies for our brand as well”, said Lark Finserv co-founder Rohit Pateria.
At the heart of their dexterity lies the mastery of crafting captivating narratives, adept crisis communication management, and fostering authentic connections between companies and their intended clientele. Aligned with Lark Finserv’s mission, Communication Casa is set to provide the Fintech Start-up with the catalyst it needs to make its enduring mark on the industry.
“With our experience and expertise in crafting varied communication strategies in different domains, like FinTech, AgriTech, Healthcare and many more, we believe our branding and communication approach will be effective for Lark Finserv and align with the Company’s goal ‘to build India’s largest and most meaningful Financial Service Company’”, said Communication Casa founder Manauti Walecha.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
