MAM
Commonwealth’s Shally Mukherjee joins DDB Mudra as SVP
MUMBAI: Shally Mukherjee, a veteran with sixteen years of experience with advertising agencies like Leo Burnett, JWT and FCB Ulka, has been appointed as DDB Mudra Mumbai senior vice president.
She will handle a portfolio of businesses which include FMCG, realty, tourism and corporate. She will report to DDB Mudra Group Mumbai president Rajiv Sabnis.
Mukherjee comes in from Commonwealth, the joint venture agency between McCann and Goldby Silverstein created specially to service the Chevy account. She has worked across categories and has significant experience in handling regional multinational FMCG businesses.
Sabnis said, “Shally is now a member of the DDB Mudra Group family. She joins not just an office or agency but a large, integrated communications conglomerate and a family of over 1150 people. We hope that her experience and expertise meets with exciting challenges and opportunities provided by our clients and brands. We welcome her and wish her a great career here, in the years to come.”
Mukherjee, said, “This opportunity is a perfect next step in terms of mutual value addition. DDB Mudra is going through very exciting times and I am delighted to be a part of it. I am sure the sheer challenge of my mandate here will ensure hugely eventful times ahead.”
At Commonwealth Mumbai she led global projects and also had the mandate for Korea for Chevrolet. Before that, she was at Leo Burnett as vice president and regional account director on P&G Asia Pacific.
Her mandate was to lead the Mumbai hub, one of the four global hubs for P&G Femcare (Whisper). She led the Asia Pacific business for Femcare and has extensive experience in their key markets- India, Philippines, Japan and Korea where she also the shopper and digital partner agency teams.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
