MAM
Comma appoints Sudeep Sengupta as group director client services
MUMBAI: Comma, the recently floated PR firm promoted by Rajiv Desai, has taken on Sudeep Sengupta as group director client services. Sengupta has more than nine years of experience in PR and business consulting.
According to the official release, Sengupta has been part of the advisory team on the Tata-SIA consortium for the Air India disinvestment process, management of the total communication process for the handover of the conservation of the Taj Mahal at Agra to the Taj Group of Hotels (the Taj gets the Taj). Until recently he managed the PR advisory process of the GMR-Fraport-IDF consortium that has bid for the Delhi and Mumbai airport modernisation project.
Prior to joining Comma, Sengupta worked with Vaishnavi Corporate Communications and helped set up as one of its founding team members.
He has also worked on consulting assignments for leading Indian and global companies such as Singapore Airlines, Eurocopter, Sofema, Indian Airlines, Malwa Industries, Hyderabad International Airport Project and the GMR-Fraport-IDF Airport Consortium.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
