MAM
COMFED empanels 4 agencies to handle creative duties
MUMBAI: Bihar State Co-operative Milk Producers’ Federation (COMFED) has empanelled four agencies to look after its creative business.
The empanelled agencies are Goldmine Advertising, Crayons, Sharad Advertising and Siddhartha Advertising.
Siddhartha Advertising owner Diljeet Khanna said the agency had made it to the empanelled list.
According to market estimates, the account size is pegged at around Rs 100-200 million.
COMFED markets milk products under the brand name ‘Sudha’. The mandate of the agencies is to change the entire branding of Sudha, its logo, packaging and communication. The agencies will look at television and print as potential mediums to create awareness about the rebranding.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
